Accelerate Growth.
Navigate Change.

Healthcare Strategy & Operating Models
to help you get to market faster with less risk

01. Clients

Payors / Providers / HIT / Software / Analytics / DTC / Retail / Digital Health

We help you address these challenges:

  • Designing business models—and offerings—where multiple stakeholders are involved (e.g. payors, providers and patients)
  • Developing DTC and B2B acquisition plans, testing and roll-out
  • Navigating new market dynamics such as value-based payment
  • Shortening the time -and cost- required to identify and test key hypotheses
  • Designing for scalability

02. Services

We work behind the scenes. We bring deep healthcare operating expertise within the complex healthcare stakeholder system.

White board sketch


Forget the 3-year business plan. Start with vision, build deep customer & market insight, and map the critical path, key hypotheses, and leading indicators.

Doctor writing on a clipboard

Lean Product & Services Development

Abandon longitudinal pilots until you have a solution target users love to use. Design and execute rapid, iterative, low-cost pilots to test critical path hypotheses.



Embrace changing market dynamics. Assess stakeholder partnerships to determine value & revenue drivers. Prioritize business development pipeline.

03.This Past Year We...

  • Architected a consumer health & technology service line for national field marketing firm
  • Constructed and market-tested alternate growth strategies for home health. Scope included innovative clinical service design; regulatory and reimbursement implications; implementation roadmap; and cost-benefit scenario analyses.
  • Designed 300-patient integrated care proof-of-concept for frail seniors, including operating model, pilot locations & stakeholder partnerships. Facilitated working team progress to ready for launch
  • Developed a population-based home health pilot model for a risk-share Medicare Advantage population
  • Connected with decision makers & served as advisor in partner meetings. Revamped sales pipeline & processes for home health to transition from FFS to value-based reimbursement
  • Created sales materials & initiated partnership discussions for consumer health & technology service line

04. Our Approach

05. About Us

Jaime Iosue Moran
Jaime Iosue Moran
Founder & CEO

Shift Health brings a targeted team of innovative functional experts under Jaime Moran’s leadership.

Jaime founded Shift Health Advisory, LLC to accelerate topline growth and market impact for innovative healthcare services companies across the US. Jaime brings a decade of operating company experience driving results across complex, multi-stakeholder ecosystems with an array of partners including health insurers, health systems, technology, analytics, retail and digital health companies.

As a Divisional Vice President in Walgreens' Healthcare Innovations group, Jaime led a national, $300M+ portfolio of in-store, telephonic and automated retail pharmacy programs. She achieved over 20% year over year growth trajectory, launched numerous consumer clinical pilots, developed new analytics and implemented health plans in novel pay-for-performance programs.

Jaime served on the leadership team of Aetna's Innovation Labs, where she focused on telemedicine, primary care innovation, virtual care coordination and chronic condition management. Over her 7 years at the national Blue Cross Blue Shield Association, Jaime assumed roles of increasing scope. She led the strategy group and helped build a new product development group on behalf of the 36 independent Blue Plans. Jaime led creation of a claims-based analytic methodology to develop narrow specialty networks and spearheaded a consumer segmentation initiative. Jaime has served in a number of Advisory and Volunteer roles including co-hosting and sponsoring Rock Health's XX in Health Midwest events, and serving as an Advisor to Ohana, a maternity services company.

Before working in healthcare, Jaime spent five years advising technology companies raising capital and completing acquisitions, both as an independent consultant and as an Associate in Credit Suisse First Boston’s Technology Investment Banking group.

Jaime earned an MBA, Arjay Miller Scholar, from Stanford Graduate School of Business, an MSc in Chemical Research as a Fulbright Scholar at University College London, and a BA in Chemistry and Mathematics from College of the Holy Cross in Worcester, MA. She lives in the suburbs of Chicago with her husband and three children. They recently survived "National Lampoon's South American Vacation," a 2.5-week trip to Brazil.

06. Contact

Business Inquiries:

Press inquiries and all general questions:

1 (650) 338-2154

Shift Health Advisory, LLC
1025 W. Everett Road, Suite 4
Lake Forest, IL 60045